The Journey from Web Designer to marketer, to programmer, then back to marketer

There had been some major shift in my career direction the past few months (actually what seemed and felt like a major shift, but underlying goal is same), and I wanted to write something to reflect back on where I’m heading, where I had been, and why I’m going where I’m going, all tied in together for my life’s goal.

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dating blog – month 1

So with all the SEO, content marketing, and blogging knowledge I’ve gotten recently, it was time to give it a spin.

I want to help others promote their blog and content marketing too, but why not make one my own as well?

Inspired by Neil Patel’s $100k challenge and nutritionsecrets.com, I want to challenge myself to make a blog from scratch, and grow it, as well.

I was thinking what I might know just a tiny bit about, and can write a bunch of stuff to help others. I decided to settle on, giving dating advice.

I plan to spend around 1 hour each day on this, 2-3 posts per week, and blog promotion.

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Quarterly review – 04-06/2016

Time for the quarterly review of previous set goals, progress, and plan for next quarter.

Goals beginning of quarter:

  • Mobile apps and push notifications all finished, for both HK Christians and EC Referral (after doing one, the other will be breeze)
  • all web and mobile apps tracking and analytics setup for HK Christians, tracking all important user events, conversion rates, the works.
  • have ~HK$2k/mo worth of ads setup and running, tracking precisely the ROI for all ad channels
  • Have A/B testing setup and automated well, so my semi-technical part-time assistant can help me setup at least 1-2 A/B tests per week

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Started my first real SEO project!

Now that my HKC project really started slowing down, I’m finally really digging into digital marketing, with first stop being SEO.

With my internet-microentrepreneur dream, I thought being decent to pretty good at SEO is quite important. Now that I’ve digged into it a bit, ‘quite important’ is an understatement. For anyone who wants to be an internet entrepreneur, some basic SEO skills is a MUSTTTT!!

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Finally finished moving (kind of)

Most of the end of May, and half of June until now, pretty much most of my time was used to take care of moving apartment. I had moved quite numerous times back when studying in the U.S., but moving as a family unit is whole other story!

Schedule moving company, renovation at new place, dealing with landlords, packing, unpacking, etc…. more work than actual work itself! Now that I’ve moved, and finished all the ‘basic’ unpacking, yesterday was the first day I got some work in!

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Push notifications are working on development mode

After taking care of May’s HK Christians event, patching up some loose ends on the registration flow, the second week of May is starting to get pretty quiet.

Fortunately I also have my HKC admin help start to learn programming and help me with some coding stuff as well. In return I’m teaching him the coding stuff I know. Pretty good deal for both of us.

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Moving forward slower than I hope…

yeah so turned out getting the apps all done by end of april is way too ambitious.

It’s been a week and half since I had any progress on the mobile apps part. Turned out hosting the first HK Christians event on the new app was more work than I thought:

  • building, testing new event reg system
  • iterating after real people using it
  • getting my admin help up to speed on everything (thank god I have someone, helping me 5-10hrs/wk)
  • cleaning up old contact list, setting up admin backend system on the app, so my admin help can easily notify users about event, and track notification statuses

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