Now that my HKC project really started slowing down, I’m finally really digging into digital marketing, with first stop being SEO.
With my internet-microentrepreneur dream, I thought being decent to pretty good at SEO is quite important. Now that I’ve digged into it a bit, ‘quite important’ is an understatement. For anyone who wants to be an internet entrepreneur, some basic keyword research training skills is a MUSTTTT!! One of the biggest realizations I have about SEO is, other people/businesses are pretty terrible at it! Which is why I say SEO skills is a must. Some very basic SEO skills like basic keywords research, chasing after the ‘right’ keywords, setting basic meta and html tags … can already make a huge difference.
Unfortunately for my HKC project, the niche is very small and there’s just so little traffic on search engines, that it isn’t worth my time doing too much SEO. Nevertheless I did the basic stuff, and already got to 1st place on my highest traffic keyword, with improvement in others. This to me isn’t a real project though, because there are so few competitors in the niche, and searches total like ~500 for all my keywords put together.
Anyways the real SEO project I got started on was prosvh.hk, my wife’s speech therapy company. They are a small boutique therapy centre, has a basic website that I made for them a while back. Like most small business, they’d never done any SEO, probably never even heard of SEO.
I’m taking it as a free project, since I don’t have any track record or case studies yet. I might or might not charge for SEO consulting down the road, but at this point I need all the practice I can get.
I’ve done all the on-page optimizations for them, took about half a day of work. I think it’s not quite worth it to do off-page optimizations for them, at least not at this point. I’m excited to see what results I could get for all the basic on-page stuff. I looked at some competitors websites, and I think it looks pretty good for me that I can get a pretty decent improvement.
Next step for me is to get more real world projects to practice my SEO with, hopefully with some slightly bigger sized companies. Off-page optimizations takes quite a bit more effort, so I’m not sure how I could really offer those work for free, but anyways I guess first step is to get good doing on-page first, one step at a time.