Time for the quarterly review of previous set goals, progress, and plan for next quarter.

Goals beginning of quarter:

• Mobile apps and push notifications all finished, for both HK Christians and EC Referral (after doing one, the other will be breeze)
• all web and mobile apps tracking and analytics setup for HK Christians, tracking all important user events, conversion rates, the works.
• have ~HK$2k/mo worth of ads setup and running, tracking precisely the ROI for all ad channels
• Have A/B testing setup and automated well, so my semi-technical part-time assistant can help me setup at least 1-2 A/B tests per week

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Now that my HKC project really started slowing down, I’m finally really digging into digital marketing, with first stop being SEO.

With my internet-microentrepreneur dream, I thought being decent to pretty good at  SEO is quite important. Now that I’ve digged into it a bit, ‘quite important’ is an understatement. For anyone who wants to be an internet entrepreneur, some basic keyword research training skills is a MUSTTTT!! One of the biggest realizations I have about SEO is, other people/businesses are pretty terrible at it! Which is why I say SEO skills is a must. Some very basic SEO skills like basic keywords research, chasing after the ‘right’ keywords, setting basic meta and html tags … can already make a huge difference.

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My wedding anniversary is June 14th, which is right around the middle of the year. My motivation to work hard comes quite a bit from wanting to provide a good life for my family, so I want to take this time of year from now on to reflect on my personal career growth. (instead of focus on goals like beginning of year or quarterly reviews)

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Most of the end of May, and half of June until now, pretty much most of my time was used to take care of moving apartment. I had moved quite numerous times back when studying in the U.S., but moving as a family unit is whole other story!

Schedule moving company, renovation at new place, dealing with landlords, packing, unpacking, etc…. more work than actual work itself! Now that I’ve moved, and finished all the ‘basic’ unpacking, yesterday was the first day I got some work in!

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After taking care of May’s HK Christians event, patching up some loose ends on the registration flow, the second week of May is starting to get pretty quiet.

Fortunately I also have my HKC admin help start to learn programming and help me with some coding stuff as well. In return I’m teaching him the coding stuff I know. Pretty good deal for both of us.

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yeah so turned out getting the apps all done by end of april is way too ambitious.

It’s been a week and half since I had any progress on the mobile apps part. Turned out hosting the first HK Christians event on the new app was more work than I thought:

• building, testing new event reg system
• iterating after real people using it
• getting my admin help up to speed on everything (thank god I have someone, helping me 5-10hrs/wk)
• cleaning up old contact list, setting up admin backend system on the app, so my admin help can easily notify users about event, and track notification statuses

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First post of the series here, read more about my current startups

Today someone subscribed for a 6-month membership on HK Christians!

First sale is always exciting… although HK Christians technically isn’t a startup, and had always been making some money, it’s still good to see it coming through the new web app I built!

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